Dr. Wendy Liew


Certified Image Consultant
Certified International Business Etiquette & Protocol Consultant
Certified Luxury Brand Management Consultant
Licensed Practitioner of NLP
Certified Menswear Consultant
Professional Make-up & Hairstyling Instructor
Certified Image Branding Trainer & Coach (GULL, USA)
Serial Entrepreneur

Immediate Past President of
Association of Image Consultants International
(AICI) Malaysia Chapter – 2020/2022

Multiple Awards Winning Entrepreneur

About Wendy

Wendy’s profile is nothing less than impressive! She is a tenacious styling and imaging talent set on bringing a message of “Brand your Brand Right” to the people around her. Profoundly passionate in what she does, she is being recognized and awarded as Women Super Achiever 2020 & 2019 for Excellence in Education, Coaching & Consulting at the Women Leadership Congress, Malaysia Most Fabulous Training & Development Leaders 2020 by World Federation of HR Professionals, Content Developer of the Year in Asia Training & Development Excellence Award 2019 by CMO Asia, Singapore, 101 Top Global Training & Development Minds 2019, Malaysia Women Leaders 2019, Distinguished Trainer 2019 and Coaching & Development Leadership 2019 by the 27th World HRD Congress, 6th World Women Leadership Congress and 6th World Training & Development Congress with others eminent achievers from all over the world. Besides, Wendy is one of the only 19 selected winners of “Women Icons Malaysia 2018” by BERG Singapore and one of the “The 100 Most Influential Young Entrepreneur” 2017.

Wendy is also recognized as a Trailblazer of AsiaBizToday, a platform that covers insightful business stories of women entrepreneur in Asia, Inspiring Women of Malaysia by Malaysian Business Magazine under the class of 2019 MB’s Notable & Successful Women, accredited as one of the personalities in the First Edition Human Encyclopedia (Britishpedia) titled “Successful People in Malaysia” by British Publishing House Ltd together with influential ministers, eminent business people and many other outstanding individuals in Malaysia and being featured in the 3rd Edition book of “50 Influential Women of The World” that were launched internationally.

In addition to her credential, she is the Immediate Past President of Association of Image Consultants International (AICI) Malaysia Chapter (2020/2022) and an In-Personal Approval (IPA) lecturer by the Private Education Council (CPE) Singapore for Certificate & Diploma in Image & Styling Certification Course of Smart Digital Institute of Management Singapore. Wendy is currently the youngest and first Image Consultant in Malaysia who possesses a D Prof (GULL, USA) from her development pathway that includes a professional project application in Image & Brand Management. She has been spotted and listed as one of the LinkedIn Icons & Influencers in the article “Power of Persuasion” on Social Media Influencer by “TheSunDaily” on 4 July 2019, the “Most Inspirational LinkedIn Icons in Malaysia You Should Follow Right Now 2020, 2018 & “100 LinkedIn Icons 2019” by Marketing in Asia.

To date, she has trained more than hundreds of companies that includes MNCs, GLCs and the Fortune 500 companies and over 65,000 corporates people ranging from the lower level all the way to the C-Suites level and the VVIPs in the areas of Professional Image Branding, Protocol & Business Etiquette. Her topics cover strongly in the aspect of Appearance, Behaviour & Communication that leads to the effectiveness in Awareness, Branding & Connecting the brand of the companies to their internal & external clients via the right strategies in Brand Management.

Besides this, she is also a Certified Image, Style and Colour Consultant of The Australian Image Company and International Image Institute of Canada, a Certified International Business Etiquette & Protocol Consultant from Charleston School of Etiquette & Protocol in USA by the renowned Etiquette Expert, Ms. Cynthia Grosso, a Certified Luxury Brand Management & Product Design Consultant from London College of Fashion by world famous Luxury Brand Consultant, Dr. Pascal Portanier, Certified Men’ Wear Consultant by the reputable Mr. Ken Aoki (Director of Tom James Japan Ltd), a Certified Children’s Etiquette Trainer, a professional make-up & hairstyling instructor. Added up to that, she is also an author of a book series titled “Lost & Found”, a book that help to put a stop to people who end up dressing with more misses than hits or who struggles to pull a certain piece. Wendy strives to ensure the effectiveness in transfer of knowledge to her clients by also extending to be an International Licensed Practitioner of NLP™. She was one of the privileged few who were personally trained by Carlsten Cziborr, an acknowledged excellent student of Dr. Richard Bandler, the co-creator of NLP. Adding on to her extensive knowledge, Wendy has taken extra miles in upgrading her insights and skills in London on Developing Scents. Being a firm believer on utilizing 5 senses in all her teachings, she has completed another course in “Design with Scents”! On top of that, having been in the industry for years, her travelling experiences and observation of women in fashion gave her the inspiration of creating a platform that brings image consultancy to another level. Wendy has created an E-Commerce platform in Personalize Image Consultancy services to the doorsteps with just a few clicks away. Knowing the future trend, Wendy’s visionary idea on this will be the first of its kind in Malaysia. The whole idea created is to make women’ life simpler for any occasion, whether they are a fashion diva or practical dresser.

After graduated with a BBA (Hons) UUM, Wendy worked in finance and management industry. However, it wasn’t long before Wendy’s creative side came calling out to her. Taking the big leap into the colourful world of image consultancy, Wendy has since carved a name for herself in the industry. Together with her professional work ethics, affable charm, and a string of loyal clients, Wendy is now a much sought after and highly trusted consultant in her field. Her previous experience holding leadership positions across a wide range of corporate cultures and currently in the creative industry also gives Wendy an upper hand in making sure she is fully capable in merging the world of image and etiquette with the needs of her clients. As testimony, her resume is replete with her experience in banking, insurance, retailing, and skin care and cosmetics management.

Wendy also has experience as a make-up instructor, image consultant, image coach, fashion stylist, personal shopper, skin care and cosmetics specialist, as well as being an emcee for corporate events held by various multinational companies with her biggest crowd of 10,000 people in Stadium Bukit Jalil in year 2009. What distinguishes Wendy from the other consultants is her ability to incorporate NLP theories and practices into Image; making her approaches more impactful and meaningful. Her coaching, classes and trainings come alive with the wonderful combination of ART + SCIENCE. This unique quality of hers makes Wendy a highly sought-after image consultant in the industry, adored by her clients and loved by the public. In addition, Wendy has played vital roles in working closely with Malaysian celebrities, beauty pageant and models. She hosted and participated in various events, numerous fashion & hair shows, seminars, personal workshops, and many more.

Other corporate trainings also include Bank Negara Malaysia (BNM), Petronas Holdings Berhad, Sapura Kencana Petroleum Berhad, S P Setia Group Bhd, DRB-HICOM, Lendlease Malaysia (TRX), Suruhanjaya Pengangkutan Awam Darat (SPAD), IM4U, MPSJ, HSBC, UOB, RHB, CIMB, Perbadanan Insurans Deposit Malaysia (PIDM), MEPS, Etiqa Insurans & Takaful Bhd, Permodalan Nasional Berhad (PNB), ING, Allianz Bhd, Ministry of Health (MOH), Malaysian Institute of Corporate Governance (MICG), Kemajuan Filem Nasional Malaysia (FINAS), UEM Land Holdings Bhd, TSI Groups, CISCO, Cyberview Sdn Bhd, MSC Technology Sdn Bhd, Perodua Manufacturing Sdn Bhd, Top Glove Sdn Bhd, PEPS – JV (EPMB Group), Proton Bhd, STEC Technologies, Deloitte, Institution of Engineers Malaysia (IEM), Air Asia, KL Airport Services (KLAS), Malaysian Airlines (MAS), Sunway Medical Centre, Kedah Medical Centre, Darul Ehsan Medical Centre (DEMC), G Hotel, Westin Hotel, Shangri-la Hotel, Grand Continental, Concorde Hotel, The Sunway Hotel, Cititel, MISC Logistics Bhd, MILS Bhd, PKT Logistics, Rapid Penang, Long Rich Holdings, Aviance (Unilever), Nuskin, AVON, Tupperware, Nutrimetics, DCHL, International Medical University (IMU), Taylor’s College, KBU, Cambridge English, University of Malaysia Sabah, Metrojaya, Mattel and etc.

Besides a seemingly endless list of corporate clients, Wendy has also lent her professional consulting skills to various clients such as politicians, network marketers, doctors, celebrities, housewives, students, professionals, and many more; indicating her flexibility and dexterity in using her skills to encompass a broad spectrum of clients from all walks of life. Wendy has also garnered considerable with media and press appearances in GLAM, Harper’s Bazaar, AsiaBiz Today Singapore, TV9, RTM1, The Star, Berita Harian, Harian Metro, KOSMO, The Malay Mail, CLEO, Capital FM, 988FM, Marketing in Asia, Channel W, Malaysian Business, The Asian Entrepreneur etc.

Wendy’s consummate skills have taken her far and wide. Besides Malaysia, she has shared her expertise in Hong Kong, Indonesia, Singapore, Brunei, Dubai and Mumbai. Always intent on sharing her knowledge and helping people to bring out the utmost best in themselves, Wendy’s work is born out of her philosophy that one’s image should never be used to cover up who you are but should instead be used as an accessory that brings out your true self and at times, allows one the power to dream and to dare.

  • Doctor of Professional Studies, D Prof (GULL, USA)
  • Certified Image, Style & Colour Consultant
  • Certified International Etiquette & Protocol Consultant
  • Certified Luxury Brand Management & Product Design Consultant
  • Licensed Practitioner of NLP
  • Certified Advance Colour Analysis Consultant
  • Certified Asian Flow Colour Analysis Consultant
  • Certified Children’ Etiquette Trainer
  • Certified Men’s Wear Consultant
  • Scents Consultant
  • Professional Make-up & Hairstyling Instructor
  • BBA (Hons) – Majoring Finance
  • Fashion Styling & Image Making
Accreditations, Awards & Honours:
  • Award Recipient of “Malaysia Most Fabulous Training & Development Leaders 2020” – World Federation of HR Professionals

  • Award Recipient of “Women Super Achiever 2020 & 2019”
    – Women Leadership Congress

  • Award Recipient of “Content Developer of The Year” under the category of Asia Training & Development Excellence Award 2019

  • Award Recipient of “Malaysia Women Leaders 2019”

  • Award Recipient of “101 Top Global Training &D evelopment Minds 2019”

  • Award Recipient of “Distinguished Trainer 2019”

  • Award Recipient of “Coaching & Development Leadership 2019”

  • Award Recipient of “Women Icons Malaysia 2018”

  • Award Recipient of “The 100 Most Influential Young Entrepreneur 2017”

  • Immediate Past President of AICI Malaysia (2020 – 2022)

  • President of AICI Malaysia (2018 – 2020)

  • President Elect of AICI Malaysia (2016 – 2018)

  • VP Events of AICI Malaysia (2014 – 2016)

  • Appointed & Certified Trainer & Coach of GULL, USA

  • Most Inspirational LinkedIn Icons in Malaysia You Should Follow Right Now – 2020 & 2018

  • 100 LinkedIn Icons – 2019

  • Inspiring Women of Malaysia (Class of 2019 – Malaysian Business’s 30 Notable & Successful Women)

  • LinkedIn Icons & Influencers in “Power of Persuasion” on Social Media Influencer by “TheSunDaily” 2019

  • “Successful People in Malaysia” by British Publishing HouseLtd (Britishpedia)“50 Influential Women of The World” in the third edition of the book that were launched in India, Paris, LA, New York and Shanghai by Monica Garg

  • LG Social Media Campaign Influencer

  • IPA by Private Education Council Singapore (CPE) for Certificate & Diploma in Image & Styling Consultancy Course

Multi-talented/Experienced As A:

1) Certified Image Consultant –
a) Possesses a D Prof (GULL, USA) from her development pathway that includes a professional project application in Image & Brand Management. This will further enhanceher skills and expertise in providing higher quality service to her clients.
b) To date, she has trained more than hundreds of companies and over 65,000 corporate people ranging from lower levelall the way to CEOs and the VVIPs in the areas of Professional Image Branding, Protocol & Business Etiquette.
c) Authored of a book series titled “Lost & Found”, a book that help to put a stop to people who end up dressing with more misses than hits or who struggles to pull a certain piece.
d) Completed the book of “Best Dressed Malaysian of Corporate (Vol.1) with different categories, genders & industries for outstanding & eminent individuals in Malaysia.
e) Involved in beauty pageantry Image Transformation Project namely the “Miss Petite Southeast Asia 2013.”
f) Actively involving into coordinating and organizing events for Association of Image Consultants International(AICI Malaysia) in growing the Image Consultancy Industry.
g) Created an E-Commerce Personalize Image Consultancy platform to solve women’ wardrobe and shopping challenge by having it to the doorsteps with just a few clicks away.
h) Created an E-Learning Sustaining Platform that incorporated Image & Branding Gamification.

2) Professional Certification Trainer –
a) Appointed by Global University of Lifelong Learning (GULL) as an Appointed Associate Centre and Trainer in training students of Professional Certification In Image & Styling Consultancy and Professional Advance Diploma In Image Branding & Communication Level.

3) Licensed Practitioner of NLP – Incorporating NLP in trainings and Image

4) Fashion Versatility Designer – Growing her own label named “Wendy Joyce” which has been appeared in much local press.

5) Fashion Stylist –
a) As a stylist cum co-author of an image book named “UP YOUR VALUE”.
b) Styled and transformed more than 500 ordinary women in the year of 2012.

6) Professional Make-up & Hairstyling Artist/ Instructor –
a) Make-up artist for Beauty Pageant, Local Celebrities and models in year 2003,  2004 and 2005
b) As a make-up training manager for a listed skin care & cosmetics company in Malaysia 2005
c) Make-up Instructor – Especially for MAS (2003, 2004)

7) Skin Care & Cosmetics Specialist –
a) Speak and train for various events related to skin care & cosmetics – Ed. Pinaud, Estebel, Nutrimetics, Aviance, Evergreen etc
b) Speak for Skin Care & Cosmetics products launching, workshops and talks
c) Develop Skin Care & Cosmetics Products Education Campaign/Programme – Ed. Pinaud, Estebel, EVERGREEN, Nutrimetics, Aviance etc

8) Personal Shopper/Wardrobe Consultant – As a personal Image Coach for individual to have a total transformation in them (Guaranteed Programme).

9) Certified Children’ Etiquette Trainer – Involving in children’ training programme for Mattel, Cambridge etc.

10) Professional Emcee –
a) Emceed for Product Launching – Ed. Pinaud Singapore & Malaysia
b) Emceed for EP Ambassador Search – Malaysia
c) Emceed for Annual Gala Dinner and R&R – DCHL 2008, 2009 & 2010 (Biggest crowd of 10, 000 people in Stadium Putra Bukit Jalil)
d) Emceed for SBY & Associates’ Seminars on Tax & Corporate Review

International Engagement:
  1. Hong Kong
  2. Indonesia (Medan, Jakarta & Surabaya)
  3. Singapore
  4. Brunei
  5. Dubai
  6. Mumbai
Media Exposures:

1)    TV9
2)    RTM1
3)    The Star
4)    New Straits Times
5)    GLAM
6)    Berita Harian
7)    Harian Metro
8)    KOSMO
9)    Capital FM
10)  CLEO
11)   988FM
12)  AsiaBiz Today Singapore
13)  Marketing in Asia
14)  Channel W
15)  Malaysian Business
16)  Britishpedia (British Publishing House Ltd)
17) The Asian Entreprenuer

Companies That She Has Trained:

Banking, Insurance, Investments & Consulting Related Companies:
    • Bank Negara
    • HSBC
    • UOB
    • RHB
    • CIMB
    • AmBank
    • Perbadanan Insurans Deposit Malaysia (PIDM)
    • MEPS
    • Etiqa Insurans & Takaful Bhd
    • Permodalan Nasional Berhad (PNB)
    • ING
    • Allianz
    • Sun Life Assurance
    • Zurich Insurance
    • Affin Hwang Capital Asset Management
    • Tokio Marine Life
    • American Express
    • Prudential Assurance Sdn Bhd
    • J.P Morgan Chase Bank
    • Malaysian Building Society Bhd (MBSB)
    • AON Plc
    • JLT Aisa
    • Marsh & McLennan Group of Companies
    • SME Bank
    • Mizuho Bank
Government Related Companies:
  • Ministry of Health (MOH)
  • Malaysian Institute of Corporate Governance (MICG)
  • Kemajuan Filem Nasional Malaysia (FINAS)
  • Suruhanjaya Pengangkutan Awam Darat  (SPAD)
  • Majlis Perbandaran Subang Jaya (MPSJ)
  • IM4U
  • Sabah State Government (INSAN)
  • Tenaga Nasional Berhad (TNB)
  • Dewan Bandaraya Kuala Lumpur (DBKL)
Oil & Gas Companies:
  • PETRONAS Holdings Bhd
  • Sapura Kencana Petroleum Berhad
  • Wah Seong Group Bhd
  • Pengerang Terminal Two Sdn Bhd
Developer, Constructions & Building Related Companies:
  • UEM Land Holdings Bhd
  • TSI Groups
  • Keller Asia Group
  • SP Setia Group Bhd
  • IOI Properties
  • I&P Group
  • Lendlease (M) Sdn Bhd (TRX)
  • Gamuda Land
Airlines Related Companies:
  • Air Asia
  • KL Airport Services (KLAS)
  • Malaysia Airlines (MAS)
  • Malaysia Jet Services Sdn Bhd
Manufacturing, Industrial, Plantation & Automotive Related Companies:
  • Perodua Manufacturing Sdn Bhd
  • Top Glove Sdn Bhd
  • PEPS – JV (EPMB Group)
  • Proton Bhd
  • STEC Technologies
  • Schiller Asia Pacific
  • UMW
  • Kemakmuran Teknologi Sdn Bhd
  • Texchem Group
  • Kossan Rubber
  • PPB Group
  • Reinhausen Asia Pacific Sdn Bhd
  • Sime Darby Industrial
  • Sime Darby Plantation
  • UMW
  • Daikin Malaysia
Hospitality (Hotels & Medical Centre) Related Companies:
  • Sunway Medical Centre
  • Kedah Medical Centre
  • Darul Ehsan Medical Centre (DEMC)
  • G Hotel
  • Westin Hotel
  • Shangri-La Hotel
  • Grand Continental
  • Concorde Hotel
  • The Sunway Hotel
  • Cititel
  • Seri Malaysia Hotel
  • KPJ Tawakal
  • KPJ Taiping (TMC)
  • OSK Group
  • Ramsey Sime Darby Medical Centre (SJMC)
  • Kuala Lumpur Convention Centre (KLCC)
  • Putrajaya International Convention Centre (PICC)
  • BERJAYA Group
  • MAA Medicare Charitable Foundation
IT, Telecommunication & Electrical Companies:
  • Cyberview Sdn Bhd
  • MSC Technology Sdn Bhd
  • Huacomm Teleco Eng (M) Sdn Bhd
  • Fimaco Sdn Bhd (Fiamma Holdings)
  • Heitech Padu Berhad
  • Motorola Solutions (M) Sdn Bhd
  • IBM
  • Telekom (TM)
  • Digi Telecommunications Sdn Bhd
  • Samsung Malaysia
  • Intel Malaysia
  • HP Manufacturing (M) Sdn Bhd
  • Edotco Group Sdn Bhd
Education Related:
  • International Medical University (IMU)
  • Taylor’s College
  • KBU
  • Cambridge English
  • University of Malaysia Sabah
  • INTI International University (Nilai)
  • INTI International College (Subang)
  • Infrastructure University Kuala Lumpur
  • Albukhary International University
  • Sunway University
  • Taylor’s University
  • Heriot Watt University
  • IMU Healthcare
  • Leadership School of Armenia
  • School of Agility, Grit & Entrepreneurship
Logistics & Transportation Related Companies:
  • MISC Logistics Bhd
  • MILS Bhd
  • PKT Logistics
  • Rapid Penang
  • CNC Freight Sdn Bhd
  • Multi Modal Freight Sdn Bhd
  • Mediterranean Shipping Company Sdn Bhd
  • Malaysian Marine & Heavy Engineering Holdings Berhad (MMHE)
MLMs, Skin Care & Cosmetics Related Companies:
  • Esthetics International Group Berhad  (EIG)
  • Long Rich
  • Aviance (Unilever)
  • Nuskin
  • AVON
  • Divine Beauty Cottage
  • Nutrimetics
  • DCHL
  • Versace
  • Estebel
  • Ed. Pinaud
  • Tupperware
Accounting & Engineering Related Companies:
  • Deloitte
  • Institution of Engineers Malaysia
  • AETINS Sdn Bhd
  • Averis Sdn Bhd
  • Advent MS Consultants Sdn Bhd
  • Moore Stephens Associates Plt
  • Mazars PLT
  • Baker Tilly Malaysia
Departmental Stores & Retails Related Companies:
  • Metrojaya
  • Mattel
  • Neubodi
  • Aster Springs (Formerly known as Leonard Drake)
  • Adabi Consumers Industries Sdn Bhd
  • Grand Merdeka Sdn Bhd
  • 3M Malaysia Sdn Bhd
  • Colgate-Palmolive Company
  • Julie’s Manufacturing Sdn Bhd
  • Robinsons & Co Sdn Bhd
  • Hazel & Hawley Malaysia (Darlie)
Tourism & Entertainment Related Companies:
  • Mayflower Acme Tour Sdn Bhd
  • IM4U FM
  • GPL Group
  • Resorts World Genting
Other Industries:
  • Nirvana Asia Group
  • Hunters- I
  • DCD Technology Sdn Bhd
  • Associated of Chinese Chamber of Commerce & Industry Malaysia
  • Toastmaster District 51
  • Super Dining Sdn Bhd
  • Super Sushi Sdn Bhd
  • LeadWomen Sdn Bhd
  • Yayasan Perintis Malaysia (MyPerintis)
  • H+K Strategies Malaysia
  • Smart Digital Institute of Management (Singapore)
  • Jabatan Pembangunan Wanita (JPW)
  • Expertise Resource Association